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Branding Strategy, Creative Design, Digital Development
Traininghouse
Visit WebsiteClient
Traininghouse
Services
Branding Strategy
Creative Design
Digital Development
Creative Design
Digital Development
Date
September 2021
Innovative approach to integrating technology
Challenge
Traininghouse had outgrown their previous theme-based website, which suffered from performance bottlenecks, poor user experience, and lacked flexibility for corporate bulk purchases. Competitors were raising the bar, and customer expectations demanded a faster, more seamless solution. The existing setup created friction for both the team and their clients, pushing the need for a complete rebuild to support growth and industry demands.
Project
We partnered with Traininghouse to design and build a fully customized e-commerce platform tailored for selling courses online. Developed from scratch with WooCommerce in 2021, the new website introduced a performance-first custom theme, advanced workflows, and a powerful integration with Moodle. The solution also automated payments, invoicing, and course enrollment, creating a streamlined system that Traininghouse continues to rely on today.
Strategy
Our strategy focused on performance and scalability. We built a lightweight custom theme, optimized WooCommerce workflows, and implemented a unique cart flow that allows companies to bulk-purchase courses while collecting participant emails. Each student then receives an automatic sign-up flow, seamlessly integrated with Moodle, creating accounts and enrolling them without manual intervention. The platform was launched as a full rebuild, ready to grow with Traininghouse.
Results
The new platform transformed Traininghouse’s operations. Corporate clients can now easily enroll multiple employees, while the system automates everything from payments to Moodle access. The team reports major time savings and a simplified workflow that reduces manual processes. Today, the site handles over 300,000 monthly visits without slowing down, delivering a fast, reliable experience that supports both customers and Traininghouse’s continued growth.
Client Approach
Our partnership with Traininghouse has been built on trust and ongoing collaboration. Having created their previous website, we were able to evolve their digital presence into a scalable, future-ready platform. Since launch, WOW Digital continues to provide hosting, maintenance, and updates, ensuring the system remains secure, performant, and aligned with Traininghouse’s business needs.
